CAMPAIGN

CAMPAIGN:-

GOOGLE ACCOUNT SET UP:-

-Type www.googleadwords.com.
-Skip the guidelines and type your email id,choose your country,time and currency.
-Currency once selected cannot be changed.

TO CREATE A CAMPAIGN

-Choose budgets and start creating ads.
-Select your keywords and enter billing info.

CAMPAIGN SETTING

-Type campaign name and camapign type.
-Choose campaign budget and daily bid.
-Select location and add extension.

AD GROUP SETTING

-Select landing page and type ad group name.
-Select keywords and default bid.

AD SETTING

-Final url.
-Heading 1.
-Heading 2.
-Path.
-Description

. KEYWORD RESEARCHER

-Select tools and sub select keyword planner.

-In keyword planner select search new category.

-Enter products/services,landing page,product category and select get ideas.

CAMPAIGN TYPES

-Search network allows only google search.
-Display networks allows youtube,blogger,google associated  website.
-Search network with display select allows google as well as youtube and bloggers search.

COST PER CLICK

-In Manual CPC daily bugdets and keyword bid are selected by us.

-In Maximizes click daily budgets is selected by google adwords and keyword bid by us.

-In Enhanced CPC the daily budgets changes according to changing bids automatically. 

Introduction On Digital Marketing

DIGITAL MARKETING :

DEFINITION:

Internet marketing or digital marketing refers to marketing and advertising efforts that use web,email and social sites to drive more leads,more sales and more visibility for brand building.

WHAT CAN DIGITAL MARKETING DO?

Digital Marketing can build and implement effective internet marketing strategies that create brands, generate leads,website traffic and strengthens online presence.

DIGITAL MARKETING FLOW

1.TARGET AUDIENCE

2.NEED TO MAKE CONTENT DEPENDING ON VISITORS INTEREST IN SALES,MARKETING

3.VISITORS SHOULD BE ATTRACTED BY WEBSIITES,FACEBOOK,BLOGS,ETC

4.LANDING PAGE COTAINING VISITORS NAME,CONTACT,HOBBIES,ETC

5.DEPENDING ON HOBBIES, 80/20 RULE SHOULD BE GIVEN,WHERE 80 IS ALL ABOUT ENTERTAINMENT AND VISITORS HOBBIES  AND 20 IS ALL ABOUT THE OFFERS AS GIVING DIRECT OFFERS WONT BE ACCEPTED BY THE VISITORS

6.CONVERSION OF LEADS INTO SALES

7.PROMOTERS